Company KPIs
The numbers companies report beyond the income statement.
Deliveries, subscribers, stores, payment volume. Companies report these in earnings releases and filings, in different places and under changing names. Each figure here links to the line of the filing it was read from.
Published companies
- Airbnb (ABNB)
Nights and Seats Booked (earlier Nights and Experiences Booked) · Gross Booking Value
- Chipotle (CMG)
Comparable restaurant sales change
- Coinbase (COIN)
Monthly Transacting Users · Assets on Platform
- Costco (COST)
Total paid members · Total cardholders
- CVS Health (CVS)
Total medical membership
- Delta Air Lines (DAL)
Available seat miles · Passenger load factor
- DoorDash (DASH)
Total Orders · Marketplace GOV
- Datadog (DDOG)
Customers with ARR of $100,000 or more
- Duolingo (DUOL)
Daily active users · Paid subscribers at period end
- General Motors (GM)
GMNA wholesale vehicle sales
- Home Depot (HD)
Customer transactions · Average ticket
- Robinhood (HOOD)
Assets under custody · Total Platform Assets · Funded Customers
- Marriott (MAR)
Worldwide comparable systemwide constant dollar RevPAR change
- McDonald's (MCD)
Total Systemwide restaurants · Global comparable sales change
- Meta Platforms (META)
Family daily active people · Facebook daily active users · Facebook monthly active users
- Netflix (NFLX)
Global streaming paid memberships
- Progressive (PGR)
Total personal lines policies in force
- PayPal (PYPL)
Active accounts · Total payment volume
- Roblox (RBLX)
Average daily active users · Bookings
- Starbucks (SBUX)
Total coffeehouses or stores at period end · Global comparable store sales change
- Shopify (SHOP)
Gross merchandise volume
- Snap (SNAP)
Daily active users
- Snowflake (SNOW)
Net revenue retention rate · Customers with trailing 12-month product revenue over $1 million
- Spotify (SPOT)
Monthly active users · Premium subscribers
- AT&T (T)
Postpaid phone churn
- Toast (TOST)
Locations · Gross Payment Volume
- Tesla (TSLA)
Total deliveries · Total production
- Uber (UBER)
Monthly Active Platform Consumers · Trips · Gross Bookings
- Union Pacific (UNP)
Revenue carloads · Freight car velocity in daily miles per car
How a figure gets here
Two independent readers extract each figure, and the line they quote has to appear in the filing. Each company’s metrics are scored against an answer key read by hand before extraction. A metric with a wrong figure that passed those checks stays off the site, as do periods where the readers disagree.