SNAP · Company KPIs
Snap (SNAP) KPIs
Daily active users. As reported in SEC filings, with the source line for each figure.
Daily active users
493M for the period ended Jun 30, 2026
The company’s definition: A Daily Active User (DAU) is defined as a registered and logged-in Snapchat user who visits Snapchat through our applications or websites at least once during a defined 24-hour period.
Source
| Period ended | Figure | Filing text |
|---|---|---|
| Jun 30, 2026 | 493M | DAU (in millions) (1) · 460 · 469 · 477 · 474 · 483 · 4938-K filed 2026-08-03 |
| Mar 31, 2026 | 483M | DAU (in millions) (1) · 453 · 460 · 469 · 477 · 474 · 4838-K filed 2026-05-06 |
| Dec 31, 2025 | 474M | DAU (in millions) (1) · 443 · 453 · 460 · 469 · 477 · 4748-K filed 2026-02-04 |
| Sep 30, 2025 | 477M | DAU (in millions) (1) · 432 · 443 · 453 · 460 · 469 · 4778-K filed 2025-11-05 |
| Jun 30, 2025 | 469M | DAU (in millions) (1) · 422 · 432 · 443 · 453 · 460 · 4698-K filed 2025-08-05 |
| Mar 31, 2025 | 460M | DAU (in millions) (1) · 414 · 422 · 432 · 443 · 453 · 4608-K filed 2025-04-29 |
| Dec 31, 2024 | 453M | DAU (in millions) (1) · 406 · 414 · 422 · 432 · 443 · 4538-K filed 2025-02-04 |
| Sep 30, 2024 | 443M | DAU (in millions) (1) · 397 · 406 · 414 · 422 · 432 · 4438-K filed 2024-10-29 |
Reading notes
Figures are shown as first reported. If a later filing prints a different figure for the same period, both appear. A figure marked ≈ or shown in words is how the company itself states it, not an estimate of ours. Companies change definitions over time, so compare periods with the quoted definition in mind. Periods that failed our checks are left out, so gaps are expected.
This page shows the latest 8 periods of each metric.