NATR · Business segments
Nature's Sunshine (NATR) revenue by segment
Where Nature's Sunshine’s revenue comes from, as reported in its SEC filings.
Latest quarter: June 30, 2026
Total revenue on the income statement: $117M.
Revenue by Geography
| Line | Revenue | Share |
|---|---|---|
| All Other | $39.4M | 33.7% |
| United States | $33.6M | 28.7% |
| Japan | $18.2M | 15.6% |
| Taiwan | $13.7M | 11.7% |
| South Korea | $12M | 10.3% |
Revenue by Segment
| Line | Revenue | Share | Operating income | Margin |
|---|---|---|---|---|
| Asia | $53M | 45.3% | $8.3M | 15.7% |
| North America | $36M | 30.7% | $7.9M | 22.0% |
| Europe | $22.7M | 19.4% | $2.1M | 9.2% |
| Latin America and Other | $5.3M | 4.6% | $403,000 | 7.5% |
Revenue by Product
| Line | Revenue | Share |
|---|---|---|
| General Health Products | $48.9M | 41.8% |
| Digestive Products | $28.7M | 24.5% |
| Cardiovascular Products | $19.8M | 17.0% |
| Immunity Products | $8.7M | 7.5% |
| Personal Care Products | $6.8M | 5.8% |
| Weight Management Products | $4.1M | 3.5% |
Latest year: December 31, 2025
Total revenue on the income statement: $480.1M.
Revenue by Geography
| Line | Revenue | Share |
|---|---|---|
| Other Countries | $172.6M | 35.9% |
| United States | $133.4M | 27.8% |
| Taiwan | $67.3M | 14.0% |
| Japan | $56.1M | 11.7% |
| South Korea | $50.8M | 10.6% |
Revenue by Product
| Line | Revenue | Share |
|---|---|---|
| General Health Products | $192.1M | 39.8% |
| Digestive Products | $124.4M | 25.8% |
| Cardiovascular Products | $81.6M | 16.9% |
| Immunity Products | $40.8M | 8.5% |
| Personal Care Products | $23.3M | 4.8% |
| Weight Management Products | $17.9M | 3.7% |
| Shipping and Handling | $2.5M | 0.5% |
Revenue by Segment
| Line | Revenue | Share | Operating income | Margin |
|---|---|---|---|---|
| Asia | $221.8M | 46.2% | $40.2M | 18.1% |
| North America | $143.6M | 29.9% | $30.9M | 21.5% |
| Europe | $93.1M | 19.4% | $8M | 8.6% |
| Latin America and Other | $21.6M | 4.5% | $1.2M | 5.7% |
Reading notes
Share is each line’s part of that breakdown. Margin is the company’s reported segment operating income divided by that segment’s revenue. Companies define segment profit differently and may re-cut segments over time, so a company’s lines can differ between years. Breakdowns that do not add up to within 5% of reported revenue are left out.