ZBRA · Business segments
Zebra Technologies (ZBRA) revenue by segment
Where Zebra Technologies’s revenue comes from, as reported in its SEC filings.
Latest quarter: July 4, 2026
Total revenue on the income statement: $1.56B.
Revenue by Product
| Line | Revenue | Share |
|---|---|---|
| Tangible Products | $1.32B | 84.5% |
| Service and Software | $241M | 15.5% |
Revenue by Geography
| Line | Revenue | Share |
|---|---|---|
| North America | $774M | 49.7% |
| EMEA | $498M | 32.0% |
| Asia Pacific | $181M | 11.6% |
| Latin America | $104M | 6.7% |
Revenue by Segment
| Line | Revenue | Share | Operating income | Margin |
|---|---|---|---|---|
| Connected Frontline | $903M | 58.0% | $219M | 24.3% |
| Asset Visibility and Automation | $654M | 42.0% | $192M | 29.4% |
Latest year: December 31, 2025
Total revenue on the income statement: $5.4B.
Revenue by Geography
| Line | Revenue | Share |
|---|---|---|
| North America | $2.69B | 49.9% |
| EMEA | $1.72B | 31.9% |
| Asia Pacific | $613M | 11.4% |
| Latin America | $364M | 6.7% |
Revenue by Product
| Line | Revenue | Share |
|---|---|---|
| Tangible Products | $4.42B | 81.9% |
| Service and Software | $978M | 18.1% |
Revenue by Segment
| Line | Revenue | Share | Operating income | Margin |
|---|---|---|---|---|
| Connected Frontline | $2.96B | 54.9% | $585M | 19.8% |
| Asset Visibility and Automation | $2.44B | 45.1% | $514M | 21.1% |
Reading notes
Share is each line’s part of that breakdown. Margin is the company’s reported segment operating income divided by that segment’s revenue. Companies define segment profit differently and may re-cut segments over time, so a company’s lines can differ between years. Breakdowns that do not add up to within 5% of reported revenue are left out.