LUV · Business segments
Southwest Airlines (LUV) revenue by segment
Where Southwest Airlines’s revenue comes from, as reported in its SEC filings.
Latest quarter: September 30, 2026
Total revenue on the income statement: $8.42B.
Revenue by Product
| Line | Revenue | Share |
|---|---|---|
| Passenger Revenue, Non Loyalty | $6.12B | 72.7% |
| Passenger Ancillary Sold Separately | $898M | 10.7% |
| Passenger Loyalty, Air Transportation | $734M | 8.7% |
| Product and Service, Other Loyalty Program | $563M | 6.7% |
| Other | $58M | 0.7% |
| Cargo and Freight | $48M | 0.6% |
Latest year: December 31, 2025
Total revenue on the income statement: $28.06B.
Revenue by Product
| Line | Revenue | Share |
|---|---|---|
| Passenger Revenue, Non Loyalty | $20.44B | 72.2% |
| Passenger Loyalty, Air Transportation | $3.26B | 11.5% |
| Other Revenue | $2.6B | 9.2% |
| Passenger Ancillary Sold Separately | $1.83B | 6.5% |
| Cargo and Freight | $171M | 0.6% |
Revenue by Geography
| Line | Revenue | Share |
|---|---|---|
| North America | $27.3B | 97.3% |
| Latin America | $756M | 2.7% |
Reading notes
Share is each line’s part of that breakdown. Margin is the company’s reported segment operating income divided by that segment’s revenue. Companies define segment profit differently and may re-cut segments over time, so a company’s lines can differ between years. Breakdowns that do not add up to within 5% of reported revenue are left out.