BF.B · Business segments
Brown-Forman (BF.B) revenue by segment
Where Brown-Forman’s revenue comes from, as reported in its SEC filings.
Latest quarter: July 31, 2026
Total revenue on the income statement: $911M.
Revenue by Geography
| Line | Revenue | Share |
|---|---|---|
| United States | $374M | 41.1% |
| Emerging | $247M | 27.1% |
| Developed International | $240M | 26.3% |
| Travel Retail | $44M | 4.8% |
| Non Branded and Bulk | $6M | 0.7% |
Revenue by Product
| Line | Revenue | Share |
|---|---|---|
| Whiskey | $658M | 72.2% |
| Ready to Drink | $154M | 16.9% |
| Tequila | $54M | 5.9% |
| Rest of Portfolio | $39M | 4.3% |
| Non Branded and Bulk | $6M | 0.7% |
Latest year: April 30, 2026
Total revenue on the income statement: $3.93B.
Revenue by Geography
| Line | Revenue | Share |
|---|---|---|
| United States | $1.65B | 42.0% |
| Other Countries | $1.35B | 34.3% |
| Mexico | $319M | 8.1% |
| Germany | $248M | 6.3% |
| Australia | $200M | 5.1% |
| United Kingdom | $164M | 4.2% |
Revenue by Product
| Line | Revenue | Share |
|---|---|---|
| Whiskey | $2.9B | 73.9% |
| Ready to Drink | $542M | 13.8% |
| Tequila | $251M | 6.4% |
| Rest of Portfolio | $201M | 5.1% |
| Non Branded and Bulk | $33M | 0.8% |
Reading notes
Share is each line’s part of that breakdown. Margin is the company’s reported segment operating income divided by that segment’s revenue. Companies define segment profit differently and may re-cut segments over time, so a company’s lines can differ between years. Breakdowns that do not add up to within 5% of reported revenue are left out.