AAPL · Business segments
Apple (AAPL) revenue by segment
Where Apple’s revenue comes from, as reported in its SEC filings.
Latest quarter: June 27, 2026
Total revenue on the income statement: $109.42B.
Revenue by Region
| Line | Revenue | Share |
|---|---|---|
| Americas Revenue | $45.78B | 41.8% |
| Europe Revenue | $29.39B | 26.9% |
| Greater China Revenue | $18.82B | 17.2% |
| Rest of Asia Pacific Revenue | $8.87B | 8.1% |
| Japan Revenue | $6.55B | 6.0% |
Revenue by Product
| Line | Revenue | Share |
|---|---|---|
| iPhone Revenue | $54.25B | 49.6% |
| Services Revenue | $30.74B | 28.1% |
| Mac Revenue | $10.35B | 9.5% |
| Wearables Revenue | $7.88B | 7.2% |
| iPad Revenue | $6.19B | 5.7% |
Latest year: September 27, 2025
Total revenue on the income statement: $416.16B.
Revenue by Region
| Line | Revenue | Share |
|---|---|---|
| Americas Revenue | $178.35B | 42.9% |
| Europe Revenue | $111.03B | 26.7% |
| Greater China Revenue | $64.38B | 15.5% |
| Rest of Asia Pacific Revenue | $33.7B | 8.1% |
| Japan Revenue | $28.7B | 6.9% |
Revenue by Product
| Line | Revenue | Share |
|---|---|---|
| iPhone Revenue | $209.59B | 50.4% |
| Services Revenue | $109.16B | 26.2% |
| Wearables Revenue | $35.69B | 8.6% |
| Mac Revenue | $33.71B | 8.1% |
| iPad Revenue | $28.02B | 6.7% |
Reading notes
Share is each line’s part of that breakdown. Margin is the company’s reported segment operating income divided by that segment’s revenue. Companies define segment profit differently and may re-cut segments over time, so a company’s lines can differ between years. Breakdowns that do not add up to within 5% of reported revenue are left out.