NKE · Company KPIs
Nike (NKE) KPIs
NIKE Direct revenues, NIKE Brand wholesale revenues, Greater China revenues. As reported in SEC filings, with the source line for each figure.
NIKE Direct revenues
$4.14B for the period ended Aug 31, 2026
The filings read for this page do not define this measure.
| Period ended | Figure | Filing text |
|---|---|---|
| Aug 31, 2026 | $4.14B | Sales through NIKE Direct · 4,142 · 4,514 · -8% · -9%8-K filed 2026-10-01 |
| May 31, 2026 | $4.1B | NIKE Direct revenues were $4.1 billion, down 7 percent on a reported basis and down 9 percent on a currency-neutral basis, due to a 12 percent decrease in NIKE Brand Digital and a 7 percent decrease in NIKE-owned stores.8-K filed 2026-06-30 |
| Feb 28, 2026 | $4.5B | NIKE Direct revenues were $4.5 billion, down 4 percent on a reported basis and down 7 percent on a currency-neutral basis8-K filed 2026-03-31 |
| Nov 30, 2025 | $4.6B | NIKE Direct revenues were $4.6 billion, down 8 percent on a reported basis and down 9 percent on a currency-neutral basis, due to a 14 percent decrease in NIKE Brand Digital and a 3 percent decrease in NIKE-owned stores.8-K filed 2025-12-18 |
| Aug 31, 2025 | $4.51B | Sales through NIKE Direct · 4,142 · 4,514 · -8% · -9%8-K filed 2026-10-01 |
NIKE Brand wholesale revenues
$6.8B for the period ended Aug 31, 2026
The filings read for this page do not define this measure.
| Period ended | Figure | Filing text |
|---|---|---|
| Aug 31, 2026 | $6.8B | Sales to Wholesale Customers · $6,804 · $6,839 · -1% · -1%8-K filed 2026-10-01 |
| May 31, 2026 | $6.6B | Wholesale revenues were $6.6 billion, up 4 percent on a reported basis and up 1 percent on a currency-neutral basis, primarily due to growth in North America, partially offset by declines in Greater China.8-K filed 2026-06-30 |
| Feb 28, 2026 | $6.5B | Wholesale revenues were $6.5 billion, up 5 percent on a reported basis and up 1 percent on a currency-neutral basis8-K filed 2026-03-31 |
| Nov 30, 2025 | $7.5B | Wholesale revenues were $7.5 billion, up 8 percent on a reported and currency-neutral basis, primarily due to growth in North America.8-K filed 2025-12-18 |
| Aug 31, 2025 | $6.84B | Sales to Wholesale Customers · $6,804 · $6,839 · -1% · -1%8-K filed 2026-10-01 |
Greater China revenues
$1.18B for the period ended Aug 31, 2026
The filings read for this page do not define this measure.
| Period ended | Figure | Filing text |
|---|---|---|
| Aug 31, 2026 | $1.18B | Total · 1,180 · 1,512 · -22% · -26%8-K filed 2026-10-01 |
| May 31, 2026 | $1.3B | Total · 1,297 · 1,476 · -12% · -17% · 5,847 · 6,586 · -11% · -13%8-K filed 2026-06-30 |
| Feb 28, 2026 | $1.61B | Total · 1,615 · 1,733 · -7% · -10% · 4,550 · 5,110 · -11% · -12%8-K filed 2026-03-31 |
| Nov 30, 2025 | $1.42B | Total · 1,423 · 1,711 · -17% · -16% · 2,935 · 3,377 · -13% · -13%8-K filed 2025-12-18 |
| Aug 31, 2025 | $1.51B | Total · 1,180 · 1,512 · -22% · -26%8-K filed 2026-10-01 |
| May 31, 2025 | $1.48B | Total · 1,297 · 1,476 · -12% · -17% · 5,847 · 6,586 · -11% · -13%8-K filed 2026-06-30 |
| Feb 28, 2025 | $1.73B | Total · 1,615 · 1,733 · -7% · -10% · 4,550 · 5,110 · -11% · -12%8-K filed 2026-03-31 |
| Nov 30, 2024 | $1.71B | Total · 1,423 · 1,711 · -17% · -16% · 2,935 · 3,377 · -13% · -13%8-K filed 2025-12-18 |
Reading notes
Figures are shown as first reported. If a later filing prints a different figure for the same period, both appear. A figure marked ≈ or shown in words is how the company itself states it, not an estimate of ours. Companies change definitions over time, so compare periods with the quoted definition in mind. Periods that failed our checks are left out, so gaps are expected.