THE INTRADAY

MO · Company KPIs

Altria (MO) KPIs

Total domestic smokeable products shipment volume, Total oral tobacco products shipment volume, Marlboro retail share of total cigarette category, Marlboro cigarette shipment volume. As reported in SEC filings, with the source line for each figure.

Total domestic smokeable products shipment volume

16.18B for the period ended Sep 30, 2026

Dec 31, 2024: 17.02BMar 31, 2025: 14.61BJun 30, 2025: 16.55BSep 30, 2025: 16.64BDec 31, 2025: 15.74BMar 31, 2026: 14.27BJun 30, 2026: 16.06BSep 30, 2026: 16.18BDec 31, 2024Sep 30, 2026

The filings read for this page do not define this measure.

Total domestic smokeable products shipment volume, as first reported, with the line it was read from
Period endedFigureFiling text
Sep 30, 202616.18BTotal domestic smokeable products · 16,182 · 16,645 · (2.8)% · 46,510 · 47,799 · (2.7)%8-K filed 2026-10-29
Jun 30, 202616.06BTotal domestic smokeable products · 16,057 · 16,545 · (2.9)% · 30,328 · 31,154 · (2.7)%8-K filed 2026-07-30
Mar 31, 202614.27BTotal domestic smokeable products · 14,271 · 14,609 · (2.3)%8-K filed 2026-04-30
Dec 31, 202515.74BTotal smokeable products · 15,739 · 17,024 · (7.5)% · 63,538 · 70,336 · (9.7)%8-K filed 2026-01-29
Sep 30, 202516.64BTotal smokeable products · 16,645 · 18,085 · (8.0)% · 47,799 · 53,312 · (10.3)%8-K filed 2025-10-30
Jun 30, 202516.55BTotal domestic smokeable products · 16,057 · 16,545 · (2.9)% · 30,328 · 31,154 · (2.7)%8-K filed 2026-07-30
Mar 31, 202514.61BTotal domestic smokeable products · 14,271 · 14,609 · (2.3)%8-K filed 2026-04-30
Dec 31, 202417.02BTotal smokeable products · 15,739 · 17,024 · (7.5)% · 63,538 · 70,336 · (9.7)%8-K filed 2026-01-29

Total oral tobacco products shipment volume

170.6M for the period ended Sep 30, 2026

Dec 31, 2024: 192.3MMar 31, 2025: 175.4MJun 30, 2025: 198.6MSep 30, 2025: 178.2MDec 31, 2025: 180.2MMar 31, 2026: 169.9MJun 30, 2026: 181.7MSep 30, 2026: 170.6MDec 31, 2024Sep 30, 2026

The filings read for this page do not define this measure.

Total oral tobacco products shipment volume, as first reported, with the line it was read from
Period endedFigureFiling text
Sep 30, 2026170.6MTotal oral tobacco products · 170.6 · 178.2 · (4.3)% · 522.2 · 552.2 · (5.4)%8-K filed 2026-10-29
Jun 30, 2026181.7MTotal oral tobacco products · 181.7 · 198.6 · (8.5)% · 351.6 · 374.0 · (6.0)%8-K filed 2026-07-30
Mar 31, 2026169.9MTotal oral tobacco products · 169.9 · 175.4 · (3.1)%8-K filed 2026-04-30
Dec 31, 2025180.2MTotal oral tobacco products · 180.2 · 192.3 · (6.3)% · 732.4 · 774.7 · (5.5)%8-K filed 2026-01-29
Sep 30, 2025178.2MTotal oral tobacco products · 178.2 · 197.1 · (9.6)% · 552.2 · 582.4 · (5.2)%8-K filed 2025-10-30
Jun 30, 2025198.6MTotal oral tobacco products · 181.7 · 198.6 · (8.5)% · 351.6 · 374.0 · (6.0)%8-K filed 2026-07-30
Mar 31, 2025175.4MTotal oral tobacco products · 169.9 · 175.4 · (3.1)%8-K filed 2026-04-30
Dec 31, 2024192.3MTotal oral tobacco products · 180.2 · 192.3 · (6.3)% · 732.4 · 774.7 · (5.5)%8-K filed 2026-01-29

Marlboro retail share of total cigarette category

39.5% at Sep 30, 2026

Sep 30, 2024: 41.6%Dec 31, 2024: 41.3%Mar 31, 2025: 41.1%Jun 30, 2025: 41%Dec 31, 2025: 39.8%Mar 31, 2026: 39.7%Jun 30, 2026: 39.5%Sep 30, 2026: 39.5%Sep 30, 2024Sep 30, 2026

The filings read for this page do not define this measure.

Marlboro retail share of total cigarette category, as first reported, with the line it was read from
Period endedFigureFiling text
Sep 30, 202639.5%Marlboro retail share of the total cigarette category was 39.5%, a decrease of 1.0 share point versus the prior year and unchanged sequentially.8-K filed 2026-10-29
Jun 30, 202639.5%Marlboro retail share of the total cigarette category was 39.5%, a decrease of 1.5 share points versus the prior year and 0.2 share points sequentially.8-K filed 2026-07-30
Mar 31, 202639.7%Marlboro retail share of the total cigarette category was 39.7%, a decrease of 1.4 share points versus the prior year and 0.1 share point sequentially.8-K filed 2026-04-30
Dec 31, 202539.8%Marlboro · 39.8% · 41.3% · (1.5) · 40.5% · 41.7% · (1.2)8-K filed 2026-01-29
Jun 30, 202541%Marlboro · 39.5% · 41.0% · (1.5) · 39.6% · 41.0% · (1.4)8-K filed 2026-07-30
Mar 31, 202541.1%Marlboro · 39.7% · 41.1% · (1.4)8-K filed 2026-04-30
Dec 31, 202441.3%Marlboro · 39.8% · 41.3% · (1.5) · 40.5% · 41.7% · (1.2)8-K filed 2026-01-29
Sep 30, 202441.6%Marlboro · 40.4% · 41.6% · (1.2) · 40.8% · 41.9% · (1.1)8-K filed 2025-10-30

Marlboro cigarette shipment volume

13.32B for the period ended Sep 30, 2026

Dec 31, 2024: 15.17BMar 31, 2025: 12.98BJun 30, 2025: 14.46BSep 30, 2025: 14.23BDec 31, 2025: 13.26BMar 31, 2026: 11.96BJun 30, 2026: 13.39BSep 30, 2026: 13.32BDec 31, 2024Sep 30, 2026

The filings read for this page do not define this measure.

Marlboro cigarette shipment volume, as first reported, with the line it was read from
Period endedFigureFiling text
Sep 30, 202613.32BMarlboro · 13,324 · 14,235 · (6.4)% · 38,673 · 41,671 · (7.2)%8-K filed 2026-10-29
Jun 30, 202613.39BMarlboro · 13,389 · 14,458 · (7.4)% · 25,349 · 27,436 · (7.6)%8-K filed 2026-07-30
Mar 31, 202611.96BMarlboro · 11,960 · 12,978 · (7.8)%8-K filed 2026-04-30
Dec 31, 202513.26BMarlboro · 13,262 · 15,173 · (12.6)% · 54,933 · 62,584 · (12.2)%8-K filed 2026-01-29
Sep 30, 202514.23BMarlboro · 14,235 · 16,122 · (11.7)% · 41,671 · 47,411 · (12.1)%8-K filed 2025-10-30
Jun 30, 202514.46BMarlboro · 13,389 · 14,458 · (7.4)% · 25,349 · 27,436 · (7.6)%8-K filed 2026-07-30
Mar 31, 202512.98BMarlboro · 11,960 · 12,978 · (7.8)%8-K filed 2026-04-30
Dec 31, 202415.17BMarlboro · 13,262 · 15,173 · (12.6)% · 54,933 · 62,584 · (12.2)%8-K filed 2026-01-29

Reading notes

Figures are shown as first reported. If a later filing prints a different figure for the same period, both appear. A figure marked ≈ or shown in words is how the company itself states it, not an estimate of ours. Companies change definitions over time, so compare periods with the quoted definition in mind. Periods that failed our checks are left out, so gaps are expected.

This page shows the latest 8 periods of each metric.